Latest articles from Well Publicized - Promotion (http://www.wellpublicized.com/) CommonSense CMS 3600 http://www.wellpublicized.com/ Even if you can't write a press release, here's a great plan for getting PR, even for home business and small business owners. http://www.wellpublicized.com/how-to-get-1000-a569.html Fri, 29 Dec 2006 00:10:10 EST For hard-core publicity insiders, there’s a rhythm to generating coverage, based upon the natural ebb and flow of the seasons. Such an approach can help you score publicity throughout the year, and will help keep your eye on the ball from January through December. http://www.wellpublicized.com/the-four-seasons-of-a568.html Fri, 29 Dec 2006 00:10:10 EST Southern grandmothers have often said, “there are only three times a respectable person’s name should be in the paper: when you are born, when you are married, and when you die.” This is the one area in which I part company with my grandmothers. Publicity is more critical today for the success of a business than it has ever been. http://www.wellpublicized.com/grandma-says-a567.html Fri, 29 Dec 2006 00:10:10 EST What your press package should contain. http://www.wellpublicized.com/do-you-have-a-a566.html Fri, 29 Dec 2006 00:10:10 EST For the business seeking publicity, the "news hole" for more traditional stories -- new product reviews, business features, offbeat promotions -- keeps shrinking as the "big story" mentality takes hold. Fortunately, you’re not completely at the mercy of world events when it comes to obtaining some exposure. By being smart and aggressive, you can find a way to break through the logjam by tying-in -- where appropriate and tasteful -- with the news of the day. http://www.wellpublicized.com/how-to-tiein-with-a565.html Fri, 29 Dec 2006 00:10:10 EST In the real world, it’s not always so easy to generate real news. There are only so many hot new products or breakthrough achievements with which a business can capture a journalist’s attention. http://www.wellpublicized.com/publicity-from-thin-air-a564.html Fri, 29 Dec 2006 00:10:10 EST Your press release has to have a "hook", be well-written and sent to appropriate journalists in an active, not passive, manner. But there’s another part of the puzzle that even savvy publicity-seekers sometimes miss -- you can’t just write "a press release", you have to write the right kind of press release. http://www.wellpublicized.com/press-releases-for-every-a563.html Fri, 29 Dec 2006 00:10:10 EST Your typical press kit is a bloated folder filled with puffery, hype, irrelevant information and worse. The vast majority of these monstrosities do little besides kill trees and clog newsroom trash baskets. http://www.wellpublicized.com/press-kit-elements-that-a562.html Fri, 29 Dec 2006 00:10:10 EST A pitch letter is a brief business letter, almost never longer than one page. It can accompany a press release, or it can stand on its own. Pitch letters serve one purpose -- to pique the journalist's interest in your story. They needn't tell the whole story. Rather, they are "teasers" for the meat of your story angle. If you've hooked the journalist with your pitch letter, you have a real chance of getting the rest of your press materials read -- and your story placed. http://www.wellpublicized.com/forget-the-press-release-a561.html Fri, 29 Dec 2006 00:10:10 EST If your business draws its clientele from a specific town, city or region, focusing your energy on getting an elusive national publicity hit may be overkill, especially when getting publicity where you need it -- in your home town -- is often so much easier. http://www.wellpublicized.com/8-ways-to-use-a560.html Fri, 29 Dec 2006 00:10:10 EST You probably know that e-mail is the way most publicity seekers get in touch with reporters to score that precious coverage. Here’s what you don’t know: The vast majority of e-mails sent to journalists never get read. http://www.wellpublicized.com/the-ultimate-pr-edge-a559.html Fri, 29 Dec 2006 00:10:10 EST What is the one thing that all of the best public relations agencies do every year? http://www.wellpublicized.com/editorial-calendars-a-key-a558.html Fri, 29 Dec 2006 00:10:10 EST In the "old days", the press kit reigned. Big bulky folders loaded with press releases, glossy photos and slides were standard. They were expensive to design, costly to reproduce and required lots of manpower and postage to assemble and distribute. Today, you can simply direct a reporter to a web URL, where all your press materials and high definition artwork awaits, ready to be used. It’s a huge time and money saver. http://www.wellpublicized.com/creating-your-online-news-a557.html Fri, 29 Dec 2006 00:10:10 EST You worked hard to get a story on your business in a popular website or your local paper. Don't let your efforts ends there -- here are seven tips to help you maximize your online and offline publicity: http://www.wellpublicized.com/7-tips-to-get-a556.html Fri, 29 Dec 2006 00:10:10 EST Article: 35 QuickTips for Writing A Press Release http://www.wellpublicized.com/35-quick-tips-for-a555.html Fri, 29 Dec 2006 00:10:10 EST