Keep The Publicity Machine Rolling with Reprints

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Author: Ned Steele

Article source: http://marketing.articlesarchive.net/. Used with author's permission.

More than half of America skips the Super Bowl, the nation's most-watched TV event. So it stands to reason that not all your prospects will see your publicity, even if you're on 60 Minutes and Oprah. Create a strategy to use your publicity proactively to reach and impress everyone with it. Here's how…

You've worked hard, gotten your story in. You're a media star. Wait… Job's not done!

You want everyone in your mailing list - not just those who read today's paper - to see it. Create a nice-looking reprint and mail, e-mail or fax it to everyone you know. You heard me right, everyone. Customers and prospects aren't enough.

Everyone else on your list - that should include friends, neighbors, and vendors. These folks may not be prospects, but they surely know people who are. They are a potentially rich source of referrals for you. (Note: Check with the publication to see if permission is needed to reprint. Sometimes they will create the reprint for you—for a fee.)

Article reprints should look appealing and be easy to read. Take time and care to get them looking good. Ask a print shop or local designer to help out if need be. Or just have someone computer-savvy and design-minded give it a once-over. It's worth the small investment.