HELP: I Need a Press Kit! A press kit is an essential press relations tool. While it can be used to support a special event or promotional activity, it is most helpful in strategically positioning an organization or product. On a website, the "press room" is the on-line equivalent of the traditional press kit. Here's what to include!
Hey, Mr/Ms Manager! Does it really make sense to bet your PR budget on results like newspaper mentions and zippy brochures while your all-important outside audience behaviors are probably receiving much less attention t...
Hispanic Media Relations Training: What to Do When Hispanic Media Call A Hispanic media producer or reporter calls you for an interview. You want to gain exposure among America's largest minority market with tremendous buying power and desirable purchasing habits. How should you respond?
How About MANAGING Your Own PR? It's one thing for a senior manager to approve story angles for the publicity folks to use in shopping around for print and broadcast placements. Not an especially large amount of managing needed there.
How Managers Hit PR Paydirt As a business, non-profit or association manager, you'll know it's PR paydirt when you're able to persuade your key external stakeholders to your way of thinking, then move them to take actions that ...
How Managers Hurt Their PR Results When managers fail to persuade those awfully important outside folks to their way of thinking, and then fail to move them to take actions that allow their units to succeed, bingo!, they badly hurt their PR results.
How Marketing-Minded Financial Planners Get Publicity You've probably noticed, if you live on this planet, that we live in a media-driven world. You may have mixed feelings, personally or philosophically, about this. But it's a fact of modern life. And in at least one very important way, it's good news.
How PR Helps Fiercely Competitive Managers Fiercely combative business, non-profit and association managers use every PR weapon they can lay their hands on. Which means they employ strategic, rapid-fire print and broadcast tactics every da...
How PR Helps Managers Win It's a bullseye when the right public relations alters individual perception leading to changed behaviors among key outside audiences.
How PR Makes a Managers Life Easier Things are pleasant for many business, non-profit or
association managers when their public relations people
deliver newspaper and talk show mentions, informative
brochures and videos, and special events that attract a lot
of people.
How Public Relations Changes Minds Public relations changes minds in the process of delivering what business, non-profit and association managers need more than anything else.
How Real PR Works For some, public relations works well when their news release or special event winds up in the newspaper or on the radio. For others, public relations works best when it does something positive abou...
How to Be a Guest on a Radio Talk Show Ever listen to a talk show on the radio? And ever wonder how those experts on the shows got to be there? The dirty secret is that they shamelessly pushed themselves onto the program. And while it sounds both dirty and shameless, the reality is that going on to talk programs is a great way to promote your work in a way that's both low-key, and effective.
How To Create A Media Frenzy - The Mark Latham Way Australian poltician Mark Latham has generated huge public awareness and boosted sales of his book through creating a media frenzy and essentially turning a potential crisis situation into a positive, and lucrative one. Read to find out how you and your business can learn from Latham.
