In PR, You Pay When You Stray Don't let yourself be diverted by communications tactics
playtime. You know, straying from the main Public relations
game plan by juggling a press release against a radio
interview, or a brochure against an op-ed.
Inoculate Yourself Against Bad PR Now you can convert bad PR into good PR by doing something positive about the behaviors of those important outside audiences of yours that most affect your operation.
Internet Etiquette for Business Success You're trying to recruit a downline into your program, you've tried every trick in the book, and no one is signing up. Is there a sign on your back that says you've got the plague? Maybe you're lacking in internet etiquette.
Is PR All About Image? NO!! That's like asking if advertising is all about type faces and
photography. The answer to both questions is a teeth-clenched
"of course not!"
Is PR Really A Soft Discipline? When public relations means success or failure for the organization, yes, I'd call it a very "hard" discipline indeed!
Is PR Right for You? 6 Questions to Ask Public relations is one of my favorite marketing methods, but it can also be one of the more frustrating ones. Even when you do everything right, you still might not get the publicity you want. Or for that matter, ANY publicity at all. When a PR campaign doesn't work, you can find yourself wanting to pull out all your hair in frustration.
Is There a Plumber in the House? I don't know about you but I get really frustrated when I have to deal with anyone in the plumbing, heating, or electrical field. For the most part, the service is horrible, the contractors are unreliable, and the lack of professionalism is rampant. See how one company uses that negative reputation to shine like a new faucet.
Is This Any Way to Run Your PR? You bet! Especially for business, non-profit and association managers who REALLY need to persuade their key outside audiences to their way of thinking. Then move them to behaviors that lead to the s...
Is This the PR You Thought You Were Getting? You know, where you do something positive about the behaviors of those outside audiences that MOST affect your organization? And where you do so by persuading those important external folks to your w...
Its Just Common Sense! When a group of outsiders behaves in a way that hurts your business, you usually do something about it. Yet, many business people are amazingly casual about their own external audiences. To me at least, they seem to ignore the reality that those behaviors really do impact their organizations.
Its the Little Details that Can Make or Break a News Story Have you ever heard of the saying, "One person's trash is another person's treasure?" Well, that statement is a true one, but never more so than in the realm of media relations where so many small-bu...
Just What Kind of PR Matters to You? How happy are you -- as a business, non-profit or association manager -- when you see your public relations folks futzing around with parties, videos, booklets and talk show plugs?
