Keep The Publicity Machine Rolling with Reprints Not all your prospects will see your publicity, even if you're on 60 Minutes and Oprah. Create a strategy to use your publicity proactively to reach and impress everyone with it. Here's how...
Killer Press Kits - Press Kits That Demand Attention So, you've had your book published or you've gone the self-published route, but what do you do now? You contact a newspaper, radio or television station requesting an interview and they ask you to ...
Killing Them Softly The Essentials of Managing Ethics in Financial Public Relations
Know What Matters Most About PR? When, as a business, non-profit or association manager, you are able to persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your department, d...
Knowing the Community You are in business for yourself, but how well do you know your customers and community? A good way to become better at understanding your community is to develop spread sheet databases of service clubs in your town with contact names, phone numbers, email addresses and brief descriptions. You should know all of the Volunteer Support / Service Clubs in your town.
Lets Blow The Lid Off Public Relations And show it for what it is - a humdinger of a strategy
machine using cutting-edge communications tactics that
lead directly to program success. And all because
perceptions were altered, behaviors modified and the
employer/client satisfied with the end result.
Leveraging Your Reputation - Making PR Work for You We rely on all kinds of tools and advice to help our businesses grow, from accounting and legal advice to graphic design and sales seminars. But what are we doing for the important job of building ou...
Levines Laws For Pitching With Panache Excerpted from "Selling Goodness- The Guerrilla PR Guide
To Promoting Your Charity, Nonprofit Organization, Or Fund Raising Event"
Life After Press Release Distribution? A few weeks ago I was participating on an on-line message board. One of the members was a new business owner who was very excited about sending out her company's first press release. The question she...
Make Comments and Win Recognition Your site is not the only place to post your expert opinions. Look to other sites too including article marketing!
Make Front Page News By NOT Inviting The Media Not a single reporter showed up at our news event. And we were THRILLED! Not a single photographer showed up to capture the moment. And we were pleased as punch! Not a single newspaper knew about t...
Make Your PR Budget Work Harder Do it by restructuring your business, non-profit or association public relations program so that it delivers the stakeholder behavior changes you want. Changes that lead directly to achieving your ob...
Making Great Announcements This article will give you tips on using announcements for increasing your business. You do not need to be a large corporation in order to make an announcement, you need to have something that is newsworthy.
