Managers: A Key to Your Survival Most business, non-profit and association managers live to tell about it only IF they achieve their operating objectives. Very little wriggle room there. But among such managers are those who fail ...
Managers: Are You PR-Fit? Can you honestly say that your business, non-profit or association's key outside audiences behave in ways that help lead to your success on-the-job? Or, have you pretty much ignored the reality that...
Managers: Can We Agree on This? Your public relations effort really should involve more than press releases, brochures and special events if you are to get your PR money's worth. In particular, you should be pursuing those three p...
Managers: Do You Trust Your PR? Can you honestly say you are doing something positive about the behaviors of those important external audiences of yours that MOST affect your operation?
Managers: Get Real, Please! Personnel mentions in the newspaper and product plugs on radio hardly qualify as an adequate return on your public relations dollar, and you probably know it! Especially unfortunate when your PR b...
Managers: Heres a PR Template for You Point to remember: the work you do BEFORE you use PR tactics will determine the success of your public relations effort.
Managers: Should Your PR Budget Stress Tactics or Strategy? If you believe tactics ARE public relations, it reveals that you are not effectively planning to alter individual perception among your key outside audiences which then would help you achieve your managerial objectives.
Managers: Super-Charge Your PR Not likely to happen unless business, non-profit and association
managers like you do something positive about those important external audiences of yours that most affect your operation.
Managers: Why Not PR Like This? I mean public relations that presumes from the get-go that the right message, strategy and communications tactics can change perceptions among each of your business, non- profit or association audien...
Managers: Why PR is SO Key When outside audiences important to your operation do not understand what you are all about or, worse, harbor misconceptions, inaccuracies, untruths and false assumptions about you, you are likely...
Managers: Yes, You DO Need Public Relations! Fact is, managers MUST do something positive about the behaviors of those important external audiences of theirs that MOST affect
their operation.
