Marketing-Minded Financial Planners: Put Extra Content in an E-Zine As you start getting more media-savvy, you'll find yourself coming up with more and more information and ideas to help the public. Not all of these ideas will strike the fancy of your media contacts, but don't let them go to waste—become a media person yourself by publishing an e-zine.
Mastering the Media What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch have in common? Media exposure. They were ordinary people who became household names.
Will you be ready for your 15 minutes of fame?
Maybe the Strongest PR on Planet Earth? Strong for business, non-profit and association managers when they use the fundamental premise of public relations to produce external stakeholder behavior change - the kind that leads directly to ac...
Maybe You SHOULD Worry About Your PR! Public relations communications tactics are valuable devices which we call upon from time to time to move a message from here to there. But the creme de la creme of PR is another matter entirely.
Media Kit: 25 Component Possibilities Marketing Master, Catherine Franz, presents a complete list
of components with unique tips to help you create a dynamic,
attention-getting, media kit.
Media Protocol for Business and Life Do you ever wonder what the secret is to getting great coverage for your event? Do you wonder how to act and what to say to the media? Learning the different aspects of Media Protocol can take you far as well as build your credibility and coverage.