Media Relations: Ending the Press Release Crutch When most people think of media relations, they think of press releases. To be sure, writing and distributing them is one of the most important parts of the job. But press releases may be the most overused tool in the media professional's arsenal to the detriment of other tools that might have greater results.
Media Relations: How to Get Your Letter to the Editor Published The letters to the editor page is the second most read section of the newspaper, trailing only the front page. That page's real estate is highly coveted, but because most newspapers receive dozens or even hundreds of letters each day, few get published. This article offers seven easy-to-use tips to increase your odds.
Media Relations: How We Landed on the Wall Street Journals Front Page Many organizations crave the attention an article in a publication like the Wall Street Journal offers. But too often, they pitch stories "head on" and get summarily rejected. Providing reporters with a quirky or unusual hook often allows them to tell your story in a more interesting way, while still allowing the substance of your story to shine through.
Media Relations: Making Your Story More Newsworthy Many people mistakenly believe that as long as their story is "important," it will automatically get covered by the media. In reality, there is a big difference between what journalists consider "important" and what they consider "newsworthy." When pitching a story to reporters, make sure it contains both elements.
Media Relations: Minority Media Matters According to New California Media, 13 percent of the U.S. population now turns primarily to ethnic media. If you only pitch publications such as the Wall Street Journal, Business Week, and Time, you will leave out a huge chunk of your potential audience. More than ever, a complete media strategy requires reaching out to ethnic publications.
Media Relations: Should You Pay For News Coverage, Part II "Pay for Play" is a practice in which news organizations charge sources to appear on their programs. In other words, if you ante up enough cash, these "news" programs will air a puff piece about your company or organization.
Media Relations: Should You Pay For News Coverage? Some "news" organizations are charging clients for news coverage. Is this "pay for play" scheme a good idea, or should you quickly run the other way?
Media Release Headlines - Ten Tips to Get Media Attention The headline of a media release can not be overlooked. Follow these tips to ensure your headline captures the media's attention and results in your release being printed.
Media Releases - Helping Grow Your Business Offers ten reasons why all professionals should learn how to prepare an effective media release and the benefits involved in using media releases to generate exposure and awareness as prepared by former journalist and consultant Thomas Murrell.
Media Savvy - How To Lead, Persuade, And Influence Media management has become one of the strategic tools for managers and leaders to drive marketing opportunities, communicate key messages, achieve social change or influence Government. Media and Communications Consultant, Thomas Murrell* shares 10 success tips for getting the best from the media.
Media Training - Essentials for ALL Office Professionals Dealing with the media often requires organisation and skills. All office professionals reuqire different levels of media training. Here are ten tips to train your staff in media relations.
Media Training 101: When 60 Minutes Knocks On Your Door You never know when 60 Minutes will knock on your door and if not them, then maybe a local investigative reporter. A little media savvy is a valuable skill for executives and their image-conscious organizations. Unless you've had media training you know most businesspeople would rather face a firing squad than a crew from the 5:00 news. Although most reporters have professional integrity, some can be crafty. This article helps you face the media with confidence.
