A Simple Formula for Success Leaders in the business world need public relations big time, and they show it every day. How? By staying in touch with their most important external audiences and by carefully monitoring their perc...
A Well-Oiled Strategy Machine Yes, that's what public relations really is when it tracks important external audience perceptions and follow on behaviors. And again when it does something about those perceptions and behaviors by r...
A Winning Game Plan You want to sell your products or services, and that means
good money management, top quality products or services,
and hard work on your part. But, for REAL success, the
icing on the cake is public relations.
A Winning Public Relations Game Plan You want to sell your products or services, and that means
good money management, top quality products or services,
and hard work on your part. But, for REAL success, the
icing on the cake is public relations.
Achieve Media Attention for Your Business Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?) In the past six months, I've been quoted in The New York Times, The Wall Street Jour...
Add Some Firepower to your PR Sure, as tactics usually presented to business, non-profit
and association managers, special events, brochures and
news releases are fine.
Advertising and Community Relations -- Get the Best of Both Worlds Looking for low-cost but big bang marketing opportunities? Try combining advertising and community relations and see what happens. Check out this real world case study for ideas you can use for your own business.
Advertising Is Dead. Long Live PR Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one time advertising did build brands. But this was in a simpler America. That America, sadly, is no more.
All Youve Got To Lose Is Everything Everything, that is, if you ignore those folks whose behaviors
have the greatest effect on your business.
Anatomy Of A PR Campaign An effective public relations campaign must begin with a clear message. In
other words, the point being made to the public must be focused, well
conceived, and uncluttered; there is no point in trying to deliver two messages
at once, since both will inevitably be diluted upon delivery, and therefore less
effective. Simply expressing the company's chosen identity in easily identifiable
terms is enough for an initial campaign, and if that message is delivered
successfully, the campaign is a success.
Anchor Your Relationships I heard a speaker recently who was talking about how to maintain strong relationships. As I listened to his basic principle, I realized that it is true in all of our life situations, be it work, family etc. And let's face it, relationships are what make the world go 'round.
Anxious About Your Public Relations? Shooting from the hip always creates anxiety. Especially when managers order a communications tactic here, another there, but fail to base them on a realistic public relations goal and strategy. O...
Are There Secrets to Gaining Media Coverage? Are there secrets to gaining media coverage or is it pure luck? It's a question that I am asked often while meeting with small-business owners who are seeking press attention for their companies or p...
Are You a PR Chowderhead? You are if you stand by while your public relations people futz around with communications tactics instead of nailing down those outside audience behaviors that help you reach your objectives.
