Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours? Just about anyone who has been in the public eye has a story of the media interview that went south. "I talked to that reporter for an hour and all they used was a ten-second sound bite!" or, "He said he wanted to ask me about X when that was just a way to get in the door so he could talk about Y."
Media Training: Exposing Reporter Tricks -- Three Tactics Designed to Get You A reporter's job is to get the most accurate and interesting story he or she can. Whether journalists make you look good or bad in the process is inconsequential to them - their loyalty is to their story, and their goal is to elicit the most dramatic quotes possible from you. By knowing some of the tricks of the reporting trade, you can maintain control of the interview and get the quotes you want.
Media Training: How to Avoid Being Misquoted Being misquoted is one of the biggest plagues for any spokesperson. It can cause deep consternation for the interviewee, who has to sheepishly explain to her colleagues that she didn't actually say what the reporter claimed she did.
Media Training: Stop Talking, Already! Most interviewees are experts in their fields. They have a lifetime of acquired learning in their subject, and could easily pontificate for hours about even the smallest detail. Their expertise rarely fails to impress at dinner parties, and they are regarded as wise counsel amongst friends.
Media Training: Three Reasons to (Almost) Always Stay On-The-Record Terms like "on-the-record," "off-the record" and "on background" may be casually familiar to the general public, but in reality, they can be quite dangerous. Here are three reasons why it is (almost) always a good idea to stay on-the-record.
Media Training: When Reporters Bully You What happens when you're about to be interviewed by a hostile reporter? It happened to Susan, who appeared a few months ago on Dateline NBC. She was bullied by the reporter, but stood her ground. Here's why it worked.
Media Training: When Reporters Lie I recently worked with a group dealing with an unusual problem. It seems that a local television reporter in town known for his aggressive style of reporting has a nasty habit of lying. Let's call him Jack. Jack's lies make the spokesperson look bad. So what should you do when face-to-face with Jack?
Media Training: Why Nobodys Listening to You Many spokespeople approach media interviews the same way they would a major speech. They think at length about what they want to say, jot down a few notes, and try to memorize a few key points.
Media What? How to Create a Media Kit A Media Kit, also called a press packet, is simply a collection of information that typically includes a letter to the recipient, brochures, testimonials, reviews and a business card. A media kit is a sampling of key information about you and your company, what you do and why they should care.
Meet The Media Although media relations is not all there is to PR, it is a darned good, low cost way to spread the word. So here are a few media contacts to help you out.
Mind Your Own Business! And the best way to mind your own business is to insure that
those audiences whose behaviors have the greatest effect on
your enterprise keep thinking about you in the most positive
way. Reason is, bad behaviors often follow bad perceptions,
so what your external audiences think about you can mean
success or failure.
Mission-Critical Public Relations? As a business, non-profit or association manager, any tool that helps you reach your department, division or subsidiary objective IS mission-critical. And particularly so when that tool helps you pe...
Monarch Health Sciences starts shipping long awaited Monavie and Monavie Active Monarch Health Sciences, a health enhancement products consortium of MD's and other health professionals, unveiled their newest formulation, MonaVie Juice. Monarch has designated MonaVie as their new flagship product. MonaVie is a health drink based on an Amazon fruit, the Acai Berry.
Much Ado About A Lot! I say public relations can be a matter of survival for your
organization.
