PR and the Small Matter of Results As a business, non-profit and association manager, how
satisfied are you when the public relations people assigned
to your unit spend the bulk of their time on someone's favorite
special event, brochures, press releases and talk-show
mentions?
PR Buyers Beware! It can bite you and waste your public relations budget when the program emphasizes communications tactics instead of how to make certain your key outside audiences understand who and what you are....
PR Essential to Your Success Whether you are a business, non-profit or association manager, your success will depend, to a large degree, on how well you positively impact the behaviors of those outside audiences that most aff...
PR for Brand New Managers Hopefully, you'll see the good sense in doing something positive about the behaviors of your key outside audiences.
PR Going According to Plan? Think carefully! You're a department, division or subsidiary manager for a business, non-profit or association and you really need to achieve your operating objectives. But even a yes response to th...
PR Is Just Smart Business The name of the game is doing our part to achieve manage- ment's objectives. And public relations best practice - properly applied - does just that.
PR Planning: Mapping Out Your Strategies, Tactics Establishing a road map or plan for your public relations initiatives is essential to keeping on track with not just the tactical details, but with your organization's overriding business goals and objectives as well. This article offers advice on how do develop a plan to bring focus to your efforts and establish metrics so that each year the planning process gets easier and your value is consistently demonstrated to management.
PR Secrets for Small Business Since most small businesses don't do a lot of PR, the media is more responsive when they do. Media outlets typically get releases from big companies, so a release from a lesser known business will stand out. This article has a few secrets to getting your release picked up...
