PR: The Wildcard Marketing Strategy What is the true purpose of public relations and how can it really help impact the growth of your small business? In order for the media to succeed, they need information that is both useful and ente...
PR: Time For a New Playbook? When your public relations results pretty much depend on whether your news item gets used in a newspaper column or on a radio talk show, you may be ready for a fresh approach. Why not shoot for a 1-...
PR: Whats the Point? Here's the point: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opin...
PR: Your 500 Pound Gorilla What else, for goodness sake, could you as a business,
non-profit or association manager, call a heavy-duty
helper who does something REALLY positive about the
behaviors of those outside audiences of yours that most
affect your organization?
PR? Why? Remember to let the PR tacticians handle the special events, brochures and press releases. As a professional manager with public relations reporting to you, you have more important things to do.
Prep for a Successful Trade Show Well, autumn is upon us and with the onset of this season comes cleaner air and colourful outdoor scenery and, it is also prime season for trade shows. Sure, trade shows happen all throughout the yea...
Preparing For Your Media Interview Media interviews are an important part of an overall public relations campaign. Any size company from entrepreneur to Fortune 500 can benefit from media interviews. Always arrive for a media interv...
Press Kit Elements That Work Your typical press kit is a bloated folder filled with puffery,
hype, irrelevant information and worse. The vast majority of
these monstrosities do little besides kill trees and clog
newsroom trash baskets.
Press Release Preparation Small Business Owners should send press releases out at least once a month to local newspapers, cable TV, local magazines and radio stations. You will be surprised how often they get published or air time. After doing this a while you can figure out what types of news get the best results. Some typical and simple press releases can be new employee hirees, new accounts with large local corporations or non-profit endeavors you are assisting with.
Press Release, An Alternative For Paid Advertisement. Step 1 What's a press release? This is generally a one page story about your business, your product/service or an event happening related to your business that is about to, or recently occurred. These publi...
Press Releases If you have never used a press release, then you do not know how much you are missing. Read this article on the benefits of using a press release to increase your profits.
Press Releases for Every Occasion Your press release has
to have a "hook", be well-written and sent to appropriate
journalists in an active, not passive, manner. But there's
another part of the puzzle that even savvy publicity-seekers
sometimes miss -- you can't just write "a press release", you
have to write the right kind of press release.
Press Releases: Not Dead, Just Evolved Mark Twain once said the rumors of his death had been greatly exaggerated. The same may be said for the press release. It's not dead, but its mission has evolved. Those PR practitioners who are spreading these death rumors would have you believe that press releases should never be written, nor distributed. I take issue with this old-school thinking.
Pressure From the Top? Yes, and that pressure often comes from a CEO who knows
what a public relations investment SHOULD produce.
Promote Your Products With A Press Release Writing an effective press release is a way to draw attention to the products you sell and do so at a local level, nationwide and even get internationally. You don't need to be a writer, but you nee...
