Promoting Your Website Through a Press Release Press releases can be a powerful weapon for driving traffic to your website or front door. But most press releases are ignored or thrown in the trash. Former TV anchor George McKenzie explains why yours doesn't have to be one of them.
PRs Big Bang Theory Yes, there are plenty of theories out there about public relations. Try this one on for size.
Public Relations The wind of changes... The digital world has changed the form and scope of all communications. The positive aspects of this new world are as overwhelming to interactivity as a truckload of candy is t...
Public Relations 8 Fix Factors I say to business, non-profit and association managers, a key part of your job description is - or should be - do everything you can to help your organization's public relations effort as it striv...
Public Relations Mixup? When you pay good money for public relations services, you have a right to expect its primary focus to be on your most important outside audiences, those people whose behaviors have the greatest impact on your operation.
Public Relations Primer Part III: 10 Donts At its core, public relations is about selling. What you sell is your story, and your customers are reporters. Publicity guru Ned Steele shows how to package your story to draw the media's attention--and help build business and accelerate growth. Part III of a series.
Public Relations Primer, Part I: Packaging Your Story for the Media At its core, public relations is about selling. What you sell is your story, and your customers are reporters. Publicity guru Ned Steele shows how to package your story to draw the media's attention--and help build business and accelerate growth. Part I of a series.
Public Relations Primer, Part II: Five Dos t its core, public relations is about selling. What you sell is your story, and your customers are reporters. Publicity guru Ned Steele shows how to package your story to draw the media's attention--and help build business and accelerate growth. Part II of a series.
Public Relations Productivity Should it be measured in "publicity by the pound," or by how well external audience behaviors help achieve the organization's key objectives? I opt for holding public relations responsible, first, fo...
Public Relations Strategies: Announcing News on a Press Tour Gaining news coverage on a successful press tour requires planning, preparation, and follow up. Under the right circumstances, physically traveling to the media on a press tour is a great way to cont...
