Right PR Focus A Powerful Advantage Powerful is a strong word. But it fits here. As a business, non-profit or association manager, you create powerful advantage for yourself when you do something positive about the behaviors of th...
Same Old, Same Old PR Still Tops Like human nature over time, the power of good public relations remains the same. Whether you are a manager working for a business, a non-profit or an association, at some point, you will want, o...
Say What? As the comedian Steve Martin once said, "some people have a way with words and some people have not way." Increasingly, I am seeing information from companies, particularly in news releases, that makes no sense.
Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide… When you begin to send out your press releases, you will
start to get calls and emails from the editors requesting
samples of your product. What do you do? Well that all
depends. Below are some tricks and tips for gauging when
you should or shouldn't send samples.
Seven Tips To Get Your Press Release Noticed If you're seeking to promote yourself or your new business on a limited budget, you probably cannot afford the benefit of hiring a public relations agency to work on your behalf - at least not in the beginning.
She Who Has the Gold... No matter who has the gold, the public relations rules that will best serve any business, non-profit or association manager read this way.
Slow Day? Create News Sometimes there seems to be no client news worthy of coverage. That's when the savvy PR pro digs deep into the old bag of tricks and pulls out one of these ideas to perk things up.
Smashing the Myth of the Press Release A musician spends years honing his craft. He writes world-class
songs and performs them in a manner that moves his listeners to
tears. He records a demo tape and sends it to record labels. He
gets a contract and becomes rich, famous and adored.
So Whats Wrong With Strategic? Some folks see the word "strategic" as a needlessly tiresome and complicated notion. But anything that shows you how to get from here to there IS strategic, and something we all need.
So, How Do I Answer That? Have you ever worried about having an interview with the media. Did you worry about how to answer their questions. Knowing how to answer can help you have a successful interview that helps both you and the reporter.
Solving the Public Relations Puzzle Public relations efforts are essential to business success and growth. Use this helpful article to learn the fundamentals of this powerful marketing tool that will enable you to build revenue, increase sales, and make an impact in your business right away!
Something New For Managers? A new public relations blueprint could be a good idea if you're a business, non-profit or association manager who's not getting the important external audience behaviors you need to achieve your depa...
