Are You Newsworthy? Non-news professionals often have a hard time understanding why their ENORMOUS news announcement, creates barely a ripple in the media. Let's review the elements of news to help you improve your media relations hit rate.
Are You PR-Challenged? You won't be if you accept a very simple premise. Here, in just two sentences, is your pathway to effective public relations. A pathway that lets you target the kind of stake- holder behavior change that leads directly to achieving your objectives.
Are You Sure You Know What Youre Doing? Because when it comes to public relations, non-believers can
produce a double-bummer -- missed opportunity AND a ton
of wasted money. It really is a shame because we do public
relations to change the behaviors of certain groups of people
important to the success of those very Doubting Thomases.
Attention PR Shoppers! As a business, non-profit or association manager, what do you want? Publicity that delivers newspaper and talk show mentions, or behavior change among your key outside audiences that leads directly ...
Auto Detailing Public Relations; United Way Withholding As a mobile detailing company it is important to have some key corporate accounts where you can show up weekly and wash and detail cars for executives. One promotion you can do to help secure such accounts is to join in with the United Way in their promotion.
Be Patient? Nah, Lets Kill Something There's the old joke about the two buzzards sitting in a
tree overlooking a highway. One responds to the other, "Be
patient? I'm hungry. Let's kill something." Just like that
buzzard, it is not in the nature of most marketers to be
patient for business to grow. They want to go out and "kill
something," too.
Best Approach For Free Advertisement Best approach for free publicity. Product/service publicity is the superhighway to business success everyone dreams. Then imagine having your product/service written on newspapers, trade publications...
Between Now and Economic Recovery There's still time to review your public relations program
like Navy flight crews go over a fighter jet.
Building Community Support for Project Permitting, Construction, and Marketing Redevelopment projects can displace people and create
opposition, and develop a negative momentum that's hard
to turn around. But, with longer-term planning and
community involvement, redevelopment can help
communities feel a sense of investment, involvement and
continuity by engaging the community in celebrating its past
to build its future...
Building Credibility Through Bylined Articles A strategic alternative to the press release, bylined articles offer a much more effective approach to positioning your expertise. They are 100% message and are targeted for those publications that reach your desired audience. In this article, Sally Hodge offers the five Ws of bylined articles to help you tap into their power.
