Sound Like Your Situation? What a shame! Potentially productive public relations people resting on their oars in a large organization. Just kind of tinkering with tactics and leaving target audience perceptions (and behaviors)...
Speaking to the Press If you get the hang of speaking to the press and you can establish a few good relationships, their contacts and outreach can be extremely beneficial to the marketing of your organization.
Starting A Publicity Program How do you build favorable interest in your product or service? How do you create a buzz, an identity, name recognition, and get your message across? With a great publicity program. But even the best publicity program will not succeed without a plan.
Submitting A Press Release Can Benefit Your Business Submitting a press release to the media will give added publicity and creditability to your business. Understanding the structure of a press release and how to submit one.
Sure-Fire Recipe for a Successful Public Relations Career Without a solid, well-designed foundation, few buildings
successfully withstand the ravages of time and weather.
And so it is with public relations, ever-dependent upon
how well its practitioners understand the discipline.
Tactics Vs. Endgame - Endgame Wins It took me a while to see just HOW crucial the behaviors
of an organization's key audiences really are to its success,
be it big or small, non-profit, business, association or
even a public sector enterprise.
Take the High Ground With Quality PR Are you simply looking for publicity, or do you want public relations that really CAN change individual perception and lead to equally changed stakeholder behaviors that help you get your PR money's worth?
Talk Back Radio - Tips To Be A Star On-Air! Learn ways to maximise your talk-back potential and gain exposure for yourself or your business through following these ten simple tips as prepared by former journalist and consultant Thomas Murrell.
Talk Radio Success How two Hollywood authors promoted their books and CDs on talk radio--without using apublicist.
Television Reporters - Questions to Ask Before Agreeing to an Interview Prior to a television interview it is important to undergo some research to be best prepared and aware of the reporter involved and structure of the interview. Learn the ten questions you should any ask TV reporter befoe agreeing to an interview as written by award winning broadcaster and consultant Thomas Murrell.
Ten Media Crisis Tips No comment. These are probably the two most damaging words in the English language to the reputation of a professional, business or organization. While positive publicity is always wanted, what happens when bad publicity comes your way? This article covers 10 specific steps to follow in dealing with the media during a crisis.
The Art Of Persuasive Pitching Media placement is an art. Practicing it often requires as much attention to approach and style as it does to the focus of your story. While it's important to know how to use creative formatting techniques that can enhance editorial reception to a story (see article, "Using Publicity As A Creative Marketing Tool") publicists can benefit from mastering some useful tips prior to approaching, by e-mail, snail mail or phone, the keepers of the media gate.
Some Basic Assumptions:
The Best PR Has to Offer Managers How cool is this? You're a business, non-profit or association manager. You decide to get serious about your public relations and shift the spotlight away from communications tactics. You implement a...
The Feeding Tube for Your Business There are a lot of things that make a business full of clients and running smoothly. We all know you need a constant stream of clients.
