The Four Seasons of Publicity - Building an All-Year Publicity For hard-core publicity insiders, there's a rhythm to
generating coverage, based upon the natural ebb and flow of the
seasons. Such an approach can help you score publicity throughout
the year, and will help keep your eye on the ball from January
through December.
The Key to Great PR I regularly seem to come across businesses that have pinned their hopes on one press release. They tell me how they sent it out with excitement in the pits of their stomachs and then felt the hard cold flop of disappointment when they didn't get an army of journalists on the phone the very next day. And then, disillusioned, they resign their venture into PR to the past and move on to what they consider safer tactics.
The Medias Muscle: Make it Work for You Right now there are reporters and producers at media outlets across the country looking for new interesting story ideas. Why can't their next feature article be about your company or product?
The Most Important PR In America Just happens to be public relations activity that alters individual perceptions leading directly to changed behaviors. PR pulls that off by persuading a manager's key outside audiences with the gr...
The MOST Powerful Marketing and Advertising on the Planet! Do you know what the most powerful marketing and advertising on the planet actually is? Did you know that over 90% of small and medium size businesses never even use it... not even ONCE! Quality press releases and targeted press release distribution can be life changing for your business. Here is how to do it...
The Non-business Business "Happiness lies in being privileged to work hard for long hours in doing whatever you think is worth doing. One man may find happiness in supporting a wife and children. And another may find it in robbing banks. Still another may labor mightily for years in pursuing pure research with no discernible results." This article explores the rules to find a job you love.
The Only Way to Get Free Advertising? Receiving free advertising is the dream of most business people. If you've ever found yourself frosting at the mouth over how your competitor got interviewed on the news or how they are always highlighted in the local paper, then read on. Maybe next time you can beat them to the punch and reach thousands at no cost...
The Power of Radio - Tips for Great Radio Interviews Radio interviews can offer a great opportunity for promotion of your company, however, many become flustered or intimidated by live radio. Follow these tips from veteran radio announcer and consultant Thomas Murrell to ensure your radio interview is effective.
The PR And Marketing Expert Has A Smattering Of Knowledge Regarding Nearly Everything And Is Certain PR, that is public-relations, leads the way to effective advertising; opening the channel of communication and allowing the advertising to be acceptable. Public-relations is really all the different ways of communicating that enable society and individuals and groups and organizations to better function and more understandably communicate with each other.
The Press Pack Is Chasing You - Give Them Room There's good news for public relations execs, marketing professionals and even one-man-band entrepreneurs: journalists are surfing your sites looking for news. Now the bad news: these same journalists say your online press rooms suck. Big time.
The Press Release Every new business, or every business that does something new, needs to put their best foot forward and present themselves through a press release. The press release is an announcement of what you are doing or what you can offer. They are written by you or for you to portray your new service or exciting new product or to say that you are doing business in such a manner. The announcement or press release is not geared towards the public but is geared towards the press who will then present news worthy information to their public.
The Press Release is Dead (Now Will Somebody Please Tell the Clients?) Press releases are no longer an important tool for PR practitioners as they once were. Although there are some exceptions, the reality is that the press release is pretty much dead as a piece of the strategic communications arsenal. This article tackles the relevance of the press release and offers alternative, more effective solutions for getting the message out to your targeted audiences.
