The Press Release Method to Get Great Publicity If you have had any experience in public relations or marketing, you probably know how well press releases can work. There are many, many companies who have increased sales by 100%-300% in a matter of months simply through using press releases.
The Press Release: How to Get the Media to Pay Attention! Promoting and marketing your business in as many creative ways as possible is crucial to the success of your venture. But finding ways to get noticed presents a major challenge for most entrepreneurs.
The Ratings are Coming Small businesses have always known the importance of word of mouth - but with
online rating sites, more people are listening!
The Right Hook Discover how to create a news hook that brings in business.
The Role Of Public Relations In Branding Public relations is a seriously misunderstood discipline. Even people in
business tend to confuse it with publicity, which is a completely separate
concern. In actuality, public relations is much more than the art of attracting
publicity.
The Secrets of Writing a Good Press Release Does the thought of trying to get publicity for your business seem like something that you can't do yourself, and would have to hire a professional for? Do you think that writing a press release is totally outside your ability to do? Does the thought of talking to the media about your business make your mouth go dry and your stomach clench? If so, take heart, because you're about to learn how you can take care of your own publicity, simply and easily.
The Story The Media Really Wants If you're like most of my clients, you're probably interested in getting the media to cover the success of your business. These "business success stories" can be used for future marketing efforts -- including reprints of the story in your marketing materials or on your Web site, or framing the article and hanging it in your office.
The Ten Ps of PR Paula Gardner looks at the ten PR commandments that will help you get the most of any PR and marketing campaign.
The Three-Mile Radius To make your sales take off, focus on the Three-Mile Radius around your small business. There are plenty of nearby customers just waiting to find out about you.
The Truth About Public Relations The truth is, you CAN attract the support of those external audiences whose behaviors have the most effect on your enterprise. But you must do it by first achieving the positive changes you need in t...
The Ultimate PR Edge: Getting Reporters To Open Your E-Mails You probably know that e-mail is the way most
publicity seekers get in touch with reporters to score that
precious coverage. Here's what you don't know: The vast
majority of e-mails sent to journalists never get read.
The Ultimate PR Scam It happens to business, non-profit and association managers when their public relations budget fails to deliver the crucial external audience behaviors they need to achieve their department, division...
The Working Case Study Next to white papers, case studies are the most popular tool in the technical marketer's toolkit The ubiquitous case study can range from a 3- paragraph online snippet to a full-blown magazine arti...
The Worst PR Mistakes For a business, non-profit or association manager, they could be fatal, coming as they do in four bitter flavors. Mistake #1 - You limit your PR activity pretty much to placing product and service...
There Is No Such Thing as Competition A wise friend of mine has often said, "There is no such thing as competition." I happen to agree with that philosophy. In fact, I have many solid business and social relationships with people you might consider my "competition". Some of my best friends are "competitors"!
