TV Reporter Shares the Secrets to Getting Covered on the News Do you have a great idea for a story, but no clue how to get it in the news? Are you tired of pitching press releases the news media simply ignores? After twenty years of beating the street as a TV reporter, I have...
Underestimating the Power of In-House PR Do small-business owners always have to rely on large PR agencies to get attention from the press? An entrepreneur recently asked me this question during a networking event for women business owners....
Using Publicity As A Creative Marketing Tool Publicity is an important and often overlooked tool of creative selling; and a more cost-effective way of reaching your target audience than advertising. With the inherent third-party endorsement of the media implied in every editorial story, a news or feature article in a newspaper, magazine, or on television or radio, is an infinitely more credibly-perceived communications message than an ad or commercial. Publicists less frequently are favored with hard news stories. They are more often tasked with getting "softer" news and feature stories on-air or in print. Here are some techniques involving creative conceptualization and application - what I call CREATIVE FORMATTING - and they work very effectively when carefully thought-through and constructed.
Using the Media - Five Reasons Why There are many reasons why the media is such a powerful entity and why people choose to engage daily with different media outlets. Here former journalist and consultant Thomas Murrell identifies five reasons why people need and use the media.
VIP Database; Does Your Company Have One? The VIP databases are fun to create and can be an excellent source for your small business. You say; VIP database, "what is that; who would I put in it?" It will contain things like mayor, city council persons, city managers, service club board members, campaign contributors in previous elections, human resource directors, P.R. directors and presidents of large companies, etc.
Want This Kind of PR? PR that really does something positive about the behaviors of those outside audiences that most affect your business, non-profit or association? PR that uses its fundamental premise to deliver ext...
Want to Light a Fire Under Your PR? Things can really blaze when managers take steps to persuade their key external audiences to their way of thinking.
Watch Your Attitude So many restaurants spend money on publicity and then practically chase customers away by the owner's attitude.
What Are We Teaching PR Students? At the end of their course of study, PR students should have learned that they will need to alter individual perception leading to changed behaviors among their most important outside audiences.
What Determines PR Success? When you get right down to it, you probably should expand your view of public relations with some serious planning early-on to do something about the behaviors of those vital outside audiences rather than jumping right out-of-the-gate with a tactical broadside.
What Does the Public Relations Client REALLY Want, and Why? Truth is, in public relations, it's quality planning, and the degree of behavioral change it produces, that eventually captures client attention, not tactics like press releases, talk=show appearances and sports sponsorships.
