What if PR Was Illegal? What if public relations were illegal? Well it kind of is if you think about it; for instance if you embellish a story which is construed as advertising then it could be considered false and misleading?
What is GuerrillaPR Anyway? If you're going to apply the principles of Guerrilla P.R. to the age of the
Internet, you have to know something about Guerrilla P.R. itself. in case you
have not worn out a copy of Guerrilla P.R. or have forgotten some of the finer points since that book was published in 1993, let's take a fresh look at the concept. After all, the world has changed.
What is News? What may be the more appropriate question is: What makes a story newsworthy
enough to get picked up by the media? This article offers some good rules of
thumb to determine if you have a news angle worthy of press coverage.
What Kind of PR Makes Sense? Are you doing anything positive about the behaviors of those external audiences of yours that affect your organization the most?
What Many PR Users Ignore Simply that the behaviors of their most important outside audiences rank pretty low on their list of things to worry about. And this despite the reality that, properly cared for, those behaviors can ...
What not to wear when doing a TV Interview Your first TV appearance can be a very exciting moment, and you'll probably spend hours carefully honing what you want to say. You'll also very likely spend quite some time preparing what to wear. This is a vital part of the process because on TV how you look is an important part of the package. So, to save you some time, here are the rules:
What Some Pros Know About PR It all works because public relations applies its underlying premise to delivering external stakeholder behavior change, the kind that leads directly to achieving managerial objectives.
What You Dont Know About PR Can Hurt You And hurt bad if you are a business, non-profit or association
manager. Especially when you rely too heavily on tactics
like special events, brochures and press releases to get your
money's worth.
What? You Havent Got a Capability Statement? If you provide consulting or other services and don't have a capability statement, you're probably losing business. Find out what a Capability Statement is and why you simply MUST have one.
Whats Important About PR? Quite a bit, actually. Public relations helps business, non-
profit and association managers achieve their managerial
objectives with results like these. New proposals for strategic
alliances and joint ventures; rebounds in showroom visits;
customers making repeat purchases; stronger relationships
with educational, labor, financial and healthcare interests;
enhanced activist group relations; new membership
applications; capital givers and specifying sources looking
their way, as well as improved relations with government
agencies and legislative bodies; both new thoughtleader
and special event contacts; and expanded feedback
channels.
Whats Your Op-Ed? Everyone has an opinion on something, and you can leverage the opinion of top executives to heighten the visibility of your organization.
