When Managers Play the PR Card The payoff for business, non-profit or association managers can be a real assist towards meeting their department, division or subsidiary objectives. Playing that public relations card means they'...
When Not to Contact a Reporter News is about disseminating information that is to everyone. So follow the golden rule: Only contact a reporter if there is something concrete and news worthy to convey. Most reporters, work on tight deadlines and wasting their time is unjust.
When Should You Outsource Your PR Efforts? In order to determine whether you should be conducting your public relations
campaigns internally or externally should be determined by the following three factors.
When Tactics Are Not Enough Your public relations people are busy. The buzz is all
about hits on a radio show or mentions in a newspaper
column. Or, which to do first, the trade show exhibit or
the video clip. All useful tactics, but hardly the detailed
planning needed to REALLY do something about the
behaviors of those outside audiences that impact you
the most.
Where is the Best PR Value? Wherever the fundamental premise of public relations is practiced. Look at what it suggests. People act on their own perception of the facts before them, which leads to predictable behaviors about w...
Which PR? Judge for Yourself Might be time to expand your view of public relations to emphasize the behaviors of your unit's key outside audiences rather than publicity placements?
Why Do You Want PR? To get someone's name in the newspaper or a product mention on a radio talk show? If that's all you expect, fine. But that response tells me that, as a business, non-profit or association manager, y...
Why Good PR Warrants Your Attention Because good public relations can alter individual perception and lead to changed behaviors among key outside audiences. And that can help business, non-profit and association managers achieve their managerial objectives.
Why Managers Need the PR Advantage Are you a business, non-profit or association manager who can use all the help you can find in achieving your managerial objectives?
Why News Releases Fail Sorry about my otaku with this issue (otaku = more than a hobby, a little less than an obsession). Many of you may know me, since I run Imediafax, the Internet to Media Fax Service. I send out over a...
Why Not Juice-Up Your PR? Say, from tactics like special events, brochures and press
releases to a public relations effort more in keeping with
the challenges you face as a business, non-profit or
association manager?
Why Not PR That Gets Real Results? This article is serious about public relations results that help create the kinds of key stakeholder behavior change that leads directly to achieving your managerial objectives.
Why PR Can be Effective Medicine It's easy-to-swallow "medicine" when it leads managers to persuade those key outside folks to their way of thinking.
Why PR is a Vital Force Because it can alter individual perception and lead to changed behaviors. Something of profound importance to businesses, non-profits and associations who can sink or swim on how well they employ thi...
