Why PR is an Engine for Economic Growth Business, non-profit and association managers committing their public relations resources to (1) doing something about the behaviors of those important outside audiences that most affect their operat...
Why PR Packs a Punch Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 775 including guide...
Why Public Relations Doesnt Just Happen Public relations is a very important part of the marketing mix. A successful PR campaign provides third-party endorsement of products or services which is something no other marketing element can del...
Why Restaurants Go Out of Business Recently someone asked me why so many restaurants go out of business. I answered that too many people open a restaurant because it's their dream.
Write Press Releases That Dazzle When a reporter is wowed, intrigued, surprised or captivated by your press release, you can be pretty sure you'll get some media coverage. And for most businesses, positive media coverage is worth its weight in gold. The bad news: Although truckloads of news releases fill reporters' inboxes every day, few of them are dazzling, or even interesting.
Writing a Press Release: How to Write Quotes Ideally, you will have two types of quotes in your press release. A quote from yourself is mandatory. To give your release extra impact, get a quote from a third-party.
Writing a Press Release: The Design Basics Big corporations have fancy press kits. Does this make a reporter more likely to do their story? In my experience, the answer is no.
Yes, There is a PR Sweet Spot The PR sweet spot appears when the manager applies positive actions affecting the behaviors of those important external audiences that most affect his or her operation.
Your Online Newsroom: How to Give Reporters a Tip Most websites are good about posting their latest news and press releases. Reporters come to the site, see what's already been announced, get what they need and leave.
Your Organization: What Role PR? As a manager, does your current business, non-profit or association public relations effort concern itself primarily with radio and newspaper publicity? Or does it concentrate on a specialty area lik...
