Company Dress Codes for Small Business; Shorts and Pants Most small businesses have logo'ed shirts, usually polo shirts with logos, this is typical in American Business. But many small businesses either do not have a dress code for pants and shorts or they have one, but rarely enforce it. Others take the approach that unless something is way out of line, the small business owner just doesn't say anything.
Competition in the News Creates Spin In larger cities with many outlets they are competing for more news that other outlets cannot get as fast. "THE SCOOP" and also the spin, this spin thing is so that articles can cater to the readership or so they say. I have found that many reporters including at the Wall Street Journal, Business Week, Christian Science Monitor, etc completely spin articles.
Creating Event Magic through Planned Video Production For all of those over-worked corporate events planners out there, this article details the best way to produce an attention-grabbing video for your next event.
Creating Your Online News Room: How To Build a Site The Media Will Love In the "old days", the press kit reigned. Big bulky folders
loaded with press releases, glossy photos and slides were
standard. They were expensive to design, costly to reproduce and
required lots of manpower and postage to assemble and distribute.
Today, you can simply direct a reporter to a web URL, where all
your press materials and high definition artwork awaits, ready to
be used. It's a huge time and money saver.
Credibility Lost or Gained, Are you Prepared? Do you know how to prepare yourself for an interview with the media. There are many things that are important to do and not do.
Look over this list of questions and ask yourself, how prepared am I?
Crisis Management The Internet may have opened worlds for businesses and consumers, but it has also created a public relations nightmare for businesses. Forums, opinion Web sites, blogs, and anything that is publishable can smear a company's name in moments.
Cross Cultural Communication & PR A look at how cross cultural differences impact upon the PR industry when they deal with international audiences.
Cultivating Positive Media Relationships As a small business owner, publicity is one of your greatest allies! People who read about you in the newspaper or hear an interview with you on the radio will sit up and take notice -- you develop an air of credibility. But you have to be in charge of your relationship with the media, and make it a good one!
Cutting Down Your Trade Show Budget Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the block is inevitably training, follo...
Detailing The Famous Kentucky Derby Train The annual detailing of the Kentucky Derby Train is an annual ritual for the beautiful long sleek historical piece of American History. It may seem easy to detail such a fine piece of machinery, but it take many man-hours and they expect it perfect.
Did You Know That Even TV Remote Control Units Can Get Press and Media Coverage? Most people thunk that only very famous, fascinating or controversial people OR extremely unusual products can get valuable press coverage and publicity. This is simply not the case! Most small and medium size businesses are missing out on a lot of sales if they are not adequately using the press and media to their advantage.
Do I Really Need a Publicist? Are you hesitating about hiring a publicist or, if you have one,
do you stop before writing that final zero on the monthly check,
and think "I can do that myself." Suuure, you can!
Do You Have an Exclusive Market Segment? You do if you're a business, non-profit or association
manager with important external stakeholders whose
behaviors affect your department, division or subsidiary
the most.
