Do You Have Issues? Every organization has issues that could affect its operation. The following are some thoughts on issues management and some of the tactics available to us in this discipline.
Do You Really Need PR? The right kind of PR, that is, the kind that puts you in charge of the care and feeding of a lot of people who play a major role in just how successful a manager you're going to be? As that manag...
Do You See PRs Real Value? To get PR's real value, you probably should expand your view of public relations to emphasize the behaviors of your unit's key outside audiences rather than publicity placements, special events, brochures and press releases.
Do-It-Yourself PR In the PR world, it is a well-kept secret that some business owners and professionals are often the best people to conduct their own PR.
Do-It-Yourself Public Relations "Advertising is what you pay for. Publicity is what you pray for." What is a small business owner to do? You have dozens, hundreds or even thousands of competitors around the world. How do you make...
Does the PR Blueprint Work? Managers, please take a minute and read two sentences:
People act on their own perception of the facts before
them, which leads to predictable behaviors about which
something can be done. When we create, change or
reinforce that opinion by reaching, persuading and
moving-to-desired-action the very people whose
behaviors affect the organization the most, the public
relations mission is accomplished.
Does Your Small Business Have a Grooming Policy? They say that image is everything and some of us have seen it all. Have you ever went into a store and just could not believe what you were seeing behind the counter? Is that a real human? Without trying to make the world into a civilization like the "Borg" there are a few things you need to think about in your small business.
Dont Be Incredible Public relations is all about credibility and trustworthiness. If you don't practice PR, then you are likely to be incredible.
Dont Do This to Your News Release! Hundreds of thousands of News Releases are sent out all the time
and many people will show you different ways to write a news release in a way that will result in publicity for you or for your company.
However, many people over look the 17 Deadly Sins that you should never do or have in a news release. These can cause your news release to end up in the shredder!
Dont Expect to Bump Oprah From A Magazine Cover "I want a pony, a tree house and the fastest bike in the world." "I want the G.I. Joe with the parachute and camouflage Jeep." Those wants from when we were children haven't changed much now that we ...
Dont Get Eaten Alive! If you don't have a grip on public relations, how your most
important outside audiences behave really CAN eat you alive.
Dont Need No Stinking PR? Almost assuredly you do, especially when your most important external and internal audiences behave in ways that stop you from achieving your organizational objectives.
Dont Pay for Radio Interviews It used to be that all you had to do was pitch a great idea with a clever hook, and you'd be booked as a guest on a half-hour radio show.
Dont Put Up With Junk PR In public relations, "junk" is more about attitude and lack of understanding than a measure of quality.
