Gaining Free Publicity Through Press Releases One of the greatest ways to promote your product or service is with publicity. Many people have little, if any, understanding of how to go about securing publicity, never mind free publicity. Fact i...
Get Outsiders on Your Side Especially good advice for business, non-profit and association managers whose job success depends in large part on the behaviors of their key external audiences. I refer to behaviors like inquiries...
Get PR Off the Bench Something that results in your most important outside audiences doing what you need them to do should not be warming the bench.
Get Write To It The toughest thing about writing a news release is getting started. But writing doesn't have to be hard. Here are a few tips and tricks to help you beat writer's block.
Getting Free Publicity with Radio Interviews Radio programs offer a great way to get publicity. Getting on radio can be as simple as targeting the stations or programs that seem to be a good fit for your topic (or finding a way to slant your topic to fit).
Getting to Know Your Local City Council Members The easiest way to meet city council members is to meet them at an event. Usually city council members have a phone number that is listed. Many will not ever answer the phone, but events they must be cordial and open to all. Explain who you are and your business and thank them for some endeavor they feel strongly about in the city.
Getting Traffic Through Publicity If your reading this, you must be online and most likely have a website. You must also be interested in making money from this website, but there is only one way you can do that- traffic and lots of it.
GETTING YOUR MESSAGE ACROSS You have a story to tell. Your company has developed a revolutionary new product, or an improved version of one that is known and respected in the marketplace. Most companies are media-savvy enough to take a proactive approach to publicity. Yet there are many firms that instead sit on a new development, waiting for the press to come to them because they are unsure of how to "break the news."
Got Publicity? How to Become a Household Name Are you working as hard as you can in your area of expertise? Are you implementing creative ideas? Are you valuable to your clients? And now the tough question: Does the public know about you? If you're like most business people, you answered "Yes" to the first three questions, and then perhaps hesitated on the last question and may have ultimately answered "No," or sheepishly said "Well, not as much as I'd hoped."
Grandma Says... Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity is more critical today for the success of a business than it has ever been.
