Cultivating Positive Media Relationships As a small business owner, publicity is one of your greatest allies! People who read about you in the newspaper or hear an interview with you on the radio will sit up and take notice -- you develop an air of credibility. But you have to be in charge of your relationship with the media, and make it a good one!
Managers: Can We Agree on This? Your public relations effort really should involve more than press releases, brochures and special events if you are to get your PR money's worth. In particular, you should be pursuing those three p...
Three Communication Secrets of The Great Communicator Robin Williams once said of former president Ronald Reagan, "You'll notice that
[Nancy] never drinks water when Ronnie speaks", implying that Nancy did all
the talking for him. Williams's quip emphasized the importance of
communication in the public's perception of Reagan; humorists zeroed in on
that aspect of the President's public image. Although there were skeptics like
Williams, most commentators took a more favorable view of the president's
facilities of communication. The key qualities of Reagan's communication skills
noted by commentators were his confidence, optimism and wit.
Levines Laws For Pitching With Panache Excerpted from "Selling Goodness- The Guerrilla PR Guide
To Promoting Your Charity, Nonprofit Organization, Or Fund Raising Event"
Celebrities Cant Have It Both Ways Would you buy a product if the celebrity spokesperson was involved in a
scandal? Companies tend to believe that they will lose market share if they are
associated with celebrities whose reputations are questionable. Celebrity
testimonials became a major aspect of advertising in the 80s, with names like
Madonna gaining lucrative endorsement contracts.
PR: Focus on What Matters! Sure, as a manager, you have a talented member of the PR team assigned to your department, division or subsidiary, or housed at your agency, and s/he is darn good at placing product and service plugs...
The Role Of Public Relations In Branding Public relations is a seriously misunderstood discipline. Even people in
business tend to confuse it with publicity, which is a completely separate
concern. In actuality, public relations is much more than the art of attracting
publicity.
Anatomy Of A PR Campaign An effective public relations campaign must begin with a clear message. In
other words, the point being made to the public must be focused, well
conceived, and uncluttered; there is no point in trying to deliver two messages
at once, since both will inevitably be diluted upon delivery, and therefore less
effective. Simply expressing the company's chosen identity in easily identifiable
terms is enough for an initial campaign, and if that message is delivered
successfully, the campaign is a success.
