How PR Helps Managers Win It's a bullseye when the right public relations alters individual perception leading to changed behaviors among key outside audiences.
Managers: Do You Trust Your PR? Can you honestly say you are doing something positive about the behaviors of those important external audiences of yours that MOST affect your operation?
Do You See PRs Real Value? To get PR's real value, you probably should expand your view of public relations to emphasize the behaviors of your unit's key outside audiences rather than publicity placements, special events, brochures and press releases.
Media Relations: Should You Pay For News Coverage? Some "news" organizations are charging clients for news coverage. Is this "pay for play" scheme a good idea, or should you quickly run the other way?
For Financial Planners, Marketing and Publicity Is About You For financial planners, getting publicity, in the end, isn't about having contacts in the media. Or about writing a great press release. In the end, it's about one thing: it's about you.
How Marketing-Minded Financial Planners Get Publicity You've probably noticed, if you live on this planet, that we live in a media-driven world. You may have mixed feelings, personally or philosophically, about this. But it's a fact of modern life. And in at least one very important way, it's good news.
Top Ten Tips For Great Sound Bites Publicity pro Shannon Cherry offers 10 tips to turn the tables on a reporter and get an interview that helps you get your 15 minutes of fame.
What Some Pros Know About PR It all works because public relations applies its underlying premise to delivering external stakeholder behavior change, the kind that leads directly to achieving managerial objectives.
Why PR Can be Effective Medicine It's easy-to-swallow "medicine" when it leads managers to persuade those key outside folks to their way of thinking.
The Medias Muscle: Make it Work for You Right now there are reporters and producers at media outlets across the country looking for new interesting story ideas. Why can't their next feature article be about your company or product?
Auto Detailing Public Relations; United Way Withholding As a mobile detailing company it is important to have some key corporate accounts where you can show up weekly and wash and detail cars for executives. One promotion you can do to help secure such accounts is to join in with the United Way in their promotion.
Franchise Work Vehicles Should Have a Flag on Them If you own a franchise and have company vehicles, be sure you have a flag on it. First let's discuss the American flag. Franchising is the epitome of the free enterprise system. It's what makes America great. The entire United States government is a franchise system.
