Cutting Down Your Trade Show Budget Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the block is inevitably training, follo...
Public Relations Strategies: Announcing News on a Press Tour Gaining news coverage on a successful press tour requires planning, preparation, and follow up. Under the right circumstances, physically traveling to the media on a press tour is a great way to cont...
Publicity Performance Not Enough? If you suspect that your public relations dollar could be better spent, you may be coming down with a real case of "I Want My PR Money's Worth!"
When Should You Outsource Your PR Efforts? In order to determine whether you should be conducting your public relations
campaigns internally or externally should be determined by the following three factors.
How To Make Time For Public Relations Marketing is the life blood of any business. For some reason, business people
make such a big deal about investing the needed time.
Which PR? Judge for Yourself Might be time to expand your view of public relations to emphasize the behaviors of your unit's key outside audiences rather than publicity placements?
How to Get PR There is a process for successfully getting publicity about your business or organization. Publicity is no great mystery, just a thorough and strategic sales job. You are selling content to a publica...
Public Relations The wind of changes... The digital world has changed the form and scope of all communications. The positive aspects of this new world are as overwhelming to interactivity as a truckload of candy is t...
Achieve Media Attention for Your Business Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?) In the past six months, I've been quoted in The New York Times, The Wall Street Jour...
The Press Pack Is Chasing You - Give Them Room There's good news for public relations execs, marketing professionals and even one-man-band entrepreneurs: journalists are surfing your sites looking for news. Now the bad news: these same journalists say your online press rooms suck. Big time.
Just What Kind of PR Matters to You? How happy are you -- as a business, non-profit or association manager -- when you see your public relations folks futzing around with parties, videos, booklets and talk show plugs?
