Publicity: A Financial Planners Best Marketing Friend Financial planners can use their expertise to garner free publicity that builds their practice and accelerates their growth. Publicity guru Ned Steele explains that independent financial planners don't need the heft of a large firm behind them to get media attention.
Public Relations Primer, Part I: Packaging Your Story for the Media At its core, public relations is about selling. What you sell is your story, and your customers are reporters. Publicity guru Ned Steele shows how to package your story to draw the media's attention--and help build business and accelerate growth. Part I of a series.
Public Relations Primer Part III: 10 Donts At its core, public relations is about selling. What you sell is your story, and your customers are reporters. Publicity guru Ned Steele shows how to package your story to draw the media's attention--and help build business and accelerate growth. Part III of a series.
This is the Power of PR The power of public relations is its ability to alter individual perception, resulting in changed behaviors that lead directly to your organization's success. Its power really lies in doing somethin...
Is This the PR You Thought You Were Getting? You know, where you do something positive about the behaviors of those outside audiences that MOST affect your organization? And where you do so by persuading those important external folks to your w...
TV Reporter Shares the Secrets to Getting Covered on the News Do you have a great idea for a story, but no clue how to get it in the news? Are you tired of pitching press releases the news media simply ignores? After twenty years of beating the street as a TV reporter, I have...
Knowing the Community You are in business for yourself, but how well do you know your customers and community? A good way to become better at understanding your community is to develop spread sheet databases of service clubs in your town with contact names, phone numbers, email addresses and brief descriptions. You should know all of the Volunteer Support / Service Clubs in your town.
Community Based Marketing Strategies As small businesses we have an opportunity and an obligation to help keep our communities strong. As small business people we have an awesome distribution system, reaching hundreds of people every day who come into our stores. If we are a mobile service business we see hundreds per day on our route. If you volunteer to deliver flyers to all your customers for an upcoming club event, you can develop incredible rapport with these groups. Community Based Marketing Strategies.
The Right Hook Discover how to create a news hook that brings in business.
The Ratings are Coming Small businesses have always known the importance of word of mouth - but with
online rating sites, more people are listening!
Media Training: When Reporters Bully You What happens when you're about to be interviewed by a hostile reporter? It happened to Susan, who appeared a few months ago on Dateline NBC. She was bullied by the reporter, but stood her ground. Here's why it worked.
Why Not PR That Gets Real Results? This article is serious about public relations results that help create the kinds of key stakeholder behavior change that leads directly to achieving your managerial objectives.
24 Killer Press Release Secrets 1. Your press release should sound like news, not an ad. 2. You should only send your press release to the media related to the topic of your press release. 3. Keep your press release one page in len...
Does Your Small Business Have a Grooming Policy? They say that image is everything and some of us have seen it all. Have you ever went into a store and just could not believe what you were seeing behind the counter? Is that a real human? Without trying to make the world into a civilization like the "Borg" there are a few things you need to think about in your small business.
