Time Your News Release For Maximum Publicity "Cindy, where's that story? I need it yesterday!" "Coming right up, boss. I'll have it to you soon," Cindy shouted back. "Yesterday isn't soon enough!" Cindy clicked on her screen. "You have mail....
Best Approach For Free Advertisement Best approach for free publicity. Product/service publicity is the superhighway to business success everyone dreams. Then imagine having your product/service written on newspapers, trade publications...
Can Media Coverage Build An Online Business? You Bet It Can! As someone with expertise in media relations, I've been asked if media coverage and publicity can build an online business. The real question is whether what happens offline really matters online...
Leveraging Your Reputation - Making PR Work for You We rely on all kinds of tools and advice to help our businesses grow, from accounting and legal advice to graphic design and sales seminars. But what are we doing for the important job of building ou...
Networking: 17 Essential Strategies In The 21st Century It is virtually impossible to succeed professionally and personally without developing a network of people. There is no career or business opportunity where you can be rewarded entirely for what you ...
Attention PR Shoppers! As a business, non-profit or association manager, what do you want? Publicity that delivers newspaper and talk show mentions, or behavior change among your key outside audiences that leads directly ...
Same Old, Same Old PR Still Tops Like human nature over time, the power of good public relations remains the same. Whether you are a manager working for a business, a non-profit or an association, at some point, you will want, o...
If I Were Coaching You If I were coaching you as a business, non-profit or association manager on how to get the biggest bang for your public relations dollar, I would sum it up for you this way. Use the fundamental premi...
How To Get Press To Come To You Have you ever noticed how the same people's names always seem to appear in magazines and newspapers articles which quote them as a source of info and advice on their own particular subject, whether...
PR: The Thrill of a Good Idea The notion that a business, non-profit or association manager can actually hold a big key to success in his or her own hands IS a thrilling idea! And it becomes more thrilling as the manager actuall...
PR: A Potent Force for Success What's REALLY potent for a business, non-profit or association manager is public relations' ability to alter individual perception leading to changed behaviors. And then, to persuade those key outsid...
PR: Heres All You Need to Know Above all, you need to know that the right PR can alter individual perception and lead to changed behaviors. Especially when you create external stakeholder behavior change, the kind that leads di...
Maybe the Strongest PR on Planet Earth? Strong for business, non-profit and association managers when they use the fundamental premise of public relations to produce external stakeholder behavior change - the kind that leads directly to ac...
Is This Any Way to Run Your PR? You bet! Especially for business, non-profit and association managers who REALLY need to persuade their key outside audiences to their way of thinking. Then move them to behaviors that lead to the s...
Inoculate Yourself Against Bad PR Now you can convert bad PR into good PR by doing something positive about the behaviors of those important outside audiences of yours that most affect your operation.
