Mission-Critical Public Relations? As a business, non-profit or association manager, any tool that helps you reach your department, division or subsidiary objective IS mission-critical. And particularly so when that tool helps you pe...
When Managers Play the PR Card The payoff for business, non-profit or association managers can be a real assist towards meeting their department, division or subsidiary objectives. Playing that public relations card means they'...
How Managers Hit PR Paydirt As a business, non-profit or association manager, you'll know it's PR paydirt when you're able to persuade your key external stakeholders to your way of thinking, then move them to take actions that ...
The Best PR Has to Offer Managers How cool is this? You're a business, non-profit or association manager. You decide to get serious about your public relations and shift the spotlight away from communications tactics. You implement a...
Not Getting the PR Results You Want? The reason might be this simple: as a business, non-profit or association manager, you're too focused on communi- cations tactics and not on a workable blueprint for dealing with those important outs...
Managers: Are You PR-Fit? Can you honestly say that your business, non-profit or association's key outside audiences behave in ways that help lead to your success on-the-job? Or, have you pretty much ignored the reality that...
Dont Expect to Bump Oprah From A Magazine Cover "I want a pony, a tree house and the fastest bike in the world." "I want the G.I. Joe with the parachute and camouflage Jeep." Those wants from when we were children haven't changed much now that we ...
Why Do You Want PR? To get someone's name in the newspaper or a product mention on a radio talk show? If that's all you expect, fine. But that response tells me that, as a business, non-profit or association manager, y...
PR: Time For a New Playbook? When your public relations results pretty much depend on whether your news item gets used in a newspaper column or on a radio talk show, you may be ready for a fresh approach. Why not shoot for a 1-...
How Real PR Works For some, public relations works well when their news release or special event winds up in the newspaper or on the radio. For others, public relations works best when it does something positive abou...
Do You Really Need PR? The right kind of PR, that is, the kind that puts you in charge of the care and feeding of a lot of people who play a major role in just how successful a manager you're going to be? As that manag...
Want This Kind of PR? PR that really does something positive about the behaviors of those outside audiences that most affect your business, non-profit or association? PR that uses its fundamental premise to deliver ext...
PR: Advice You Didnt Ask For Although, as a business, non-profit or association manager, you may be glad this came your way. Especially if your current public relations effort is delivering more publicity plugs than real behavi...
Managers: Paying for PR-Lite? As a business, non-profit or association manager, your public relations expenditure may give you names in the newspaper or product plugs on radio. But what about key stakeholder behavior change - ...
The Non-business Business "Happiness lies in being privileged to work hard for long hours in doing whatever you think is worth doing. One man may find happiness in supporting a wife and children. And another may find it in robbing banks. Still another may labor mightily for years in pursuing pure research with no discernible results." This article explores the rules to find a job you love.
