PR? Why? Remember to let the PR tacticians handle the special events, brochures and press releases. As a professional manager with public relations reporting to you, you have more important things to do.
Nows The Time To Get Christmas Media Coverage Publicity seekers know that Christmas can provide a bonanza of media coverage. Every media outlet, it seems is cranking out a special edition on gifts for the winter holidays. So, Christmas is the time to get ink for your product.
The Only Way to Get Free Advertising? Receiving free advertising is the dream of most business people. If you've ever found yourself frosting at the mouth over how your competitor got interviewed on the news or how they are always highlighted in the local paper, then read on. Maybe next time you can beat them to the punch and reach thousands at no cost...
PR for Brand New Managers Hopefully, you'll see the good sense in doing something positive about the behaviors of your key outside audiences.
Public Relations Success Starts Here If as a manager you choose to view public relations as simply a collection of tactics, you might see PR success through quite a different lens.
Is PR Right for You? 6 Questions to Ask Public relations is one of my favorite marketing methods, but it can also be one of the more frustrating ones. Even when you do everything right, you still might not get the publicity you want. Or for that matter, ANY publicity at all. When a PR campaign doesn't work, you can find yourself wanting to pull out all your hair in frustration.
Detailing The Famous Kentucky Derby Train The annual detailing of the Kentucky Derby Train is an annual ritual for the beautiful long sleek historical piece of American History. It may seem easy to detail such a fine piece of machinery, but it take many man-hours and they expect it perfect.
Keep The Publicity Machine Rolling with Reprints Not all your prospects will see your publicity, even if you're on 60 Minutes and Oprah. Create a strategy to use your publicity proactively to reach and impress everyone with it. Here's how...